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Use this guide to help you get started with your research in marketing communication. It includes information on finding books, articles, journals, media, and some websites.
Last Updated: Jul 7, 2014 URL: Print Guide

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Related Guides



Sources designated with REF in the call number, unless otherwise noted, are located on the first floor of the Reinsch Library and do not circulate.

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Business: The Ultimate Resource
Call Number: REF HD38.15 .B878 (Also at Ballston Center Library Extension)
ISBN: 9780465008308
Emphasis on business intelligence – What are the key concepts one needs to know to run business or industry well.

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Strauss’s Handbook of Business Information
Call Number: REF HF1010 .M67 (Also at Ballston Center Library Extension)
ISBN: 1563085208
Comprehensive guide to business information organized by format and field.

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Marketing Ethics - Sage Publications Staff
Call Number: HF5415 .S228 2012
ISBN: 9781412995146


Dictionaries, Companions, and Encyclopedias

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A Dictionary of Marketing - Charles Doyle
Call Number: HF5412 .D69 Electronic Book
ISBN: 9780199590230

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A Dictionary of Media and Communication
Call Number: P87.5 .C43 Electronic Book
ISBN: 9780199568758

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Dictionary of Marketing Communications
Call Number: REF HF5412 .G68
ISBN: 0761927700

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Marketing in the 21st Century: Integrated Marketing Communication
Call Number: REF HF5415 .M2194 4 vols.
ISBN: 9780275992798
Articles address various means of creating a basis for communication between company and customer.



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