This is the "Getting Started" page of the "Marketing Communications" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Use this guide to help you get started with your research in marketing communication. It includes information on finding books, articles, journals, media, and some websites.
Last Updated: May 7, 2013 URL: http://marymount.libguides.com/marketingcomm Print Guide RSS UpdatesShareThis

Getting Started Print Page
  Search: 
 
 

Ask A Librarian

If you have a question or need help you can use the chat window below, call the refererence desk at 703-284-1649 or email us at library@marymount.edu. 

 

Related Guides

 

Guides

Sources designated with REF in the call number, unless otherwise noted, are located on the first floor of the Reinsch Library and do not circulate.

Cover Art
Business: The Ultimate Resource
Call Number: REF HD38.15 .B878 (Also at Ballston Center Library Extension)
ISBN: 9780465008308
Emphasis on business intelligence – What are the key concepts one needs to know to run business or industry well.

Cover Art
Strauss’s Handbook of Business Information
Call Number: REF HF1010 .M67 (Also at Ballston Center Library Extension)
ISBN: 1563085208
Comprehensive guide to business information organized by format and field.

Cover Art
Marketing Ethics - Sage Publications Staff
Call Number: HF5415 .S228 2012
ISBN: 9781412995146

 

Dictionaries, Companions, and Encyclopedias

Cover Art
Dictionary of Marketing Communications
Call Number: REF HF5412 .G68
ISBN: 0761927700

Cover Art
Marketing in the 21st Century: Integrated Marketing Communication
Call Number: REF HF5415 .M2194 4 vols.
ISBN: 9780275992798
Articles address various means of creating a basis for communication between company and customer.

 

  Chat

If you have a question or need help, you can use the chat window, call the reference desk at 703-284-1649, or email us at library@marymount.edu. 


JavaScript disabled or chat unavailable.
Description

Loading  Loading...

Tip