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IT 610 Governance and Strategy : Industry Information

Industry Info

The title of each box below tells you the type of industry information you can find. Important components of industry analysis include competitor analysis, benchmarking with KBRs, SWOT analyses, and more.

If you need more help finding industry information, contact a librarian.

General Industry Info (databases)

Key Business Ratios

Key business ratios provide industry benchmarks for examining a company's solvency, profitability, and efficiency.

Competitors

Competitor analysis is essential for strategic decision making, particularly in identifying opportunities and threats and determining market position.

SWOT Analyses

Market Information

Industry Codes

US Industries

Search by industry name or industry code numbers-

  • NAICS (North American Industry Classification System) 
  • SIC (Standard Industrial Classification)

Code lookups are available in most databases or search for NAICS codes by keyword using the Census Bureau website.

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