LibGuides: MBA 521 Marketing Concepts and Practices: Web Resources

Demographic Resources

CIA: The World Factbook
Political, geographic, economic, and sociological summaries organized by country.
Prosperity Now Scorecard
Marymount University Fact Book
The Marymount University Fact Book is an annual publication of the Office of Planning and Institutional Effectiveness that contains official student body statistics of Marymount based on the University's fall census. Data and trends relate to issues including enrollment, admissions, retention and graduation, faculty, instruction, and student finances.
Pew Research Social and Demographic Trends
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world.
U.S. Bureau of Labor Statistics Consumer Expenditure Survey
Explore Census Data
Centralized data access. This Census Bureau site has replaced American FactFinder as of March 2020.
U.S. Census Current Population Survey
The Census Bureau is dedicated to providing current facts and figures about America’s people, places, and economy.
U.S. Census Monthly and Annual Retail Trade
U.S. DOC Bureau of Economic Analysis Regional Economic Accounts

Market Share Reporter
Presents comparative business statistics. Updated annually. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.

S&P Global NetAdvantage
Industry, sub-industry, and company analysis including key ratios and benchmarks from over 45,000 active companies. Includes market indices, 10-Ks, company and equity screening, market research and reports, and more.
RKMA Publications
Market research reports in the fields of business to business, healthcare, and consumer markets, compiled from many sources. Topics include consumer behavior, consumer marketing, sports marketing, travel and tourism, and more.

AdWeek
5 Ways to Integrate Your Social Media with Your Marketing.
Entrepreneur - Social Media Marketing
Ideas for social media marketing for products.

American Marketing Association
The AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™.
American Marketing Association DC Chapter
Insights Association
Insights Association (IA) protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact.
Know This
This link provides access to a tutorial on how to write a marketing plan.
World Tourism Organization
The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

Cabletelevision Advertising Bureau
Great Powerpoint slides with statistics available for download.
Interactive Advertising Bureau
MPA - The Association of Magazine Media
Which magazine should you advertise in? Check out the Research and Publications link for rate information.
Nielsen
This company collects and provides data on a wide range of television, books, movies, music, video games and websites.
Radio Advertising Bureau
Click on the Site map for rate and research information.
Television Advertising Bureau
Click on the Planning & Buying and Research tabs for information and data.
Thalamus
Research advertising companies throughout different countries. Also provides advertising vendor data.