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MKT 211 Visual Merchandising: WGSN tips

WGSN

As of Spring 2018 WGSN requires students to create a FREE personal account in order to download and save reports.  Below are the steps and benefits of creating a free account.

Reminder always access WGSN from the library's list of databases or from the link directly below.

Citing WGSN: I recommend following the instruction from OWL Purdue for an article from a database for your in text and Reference lists.  The last box on this guide lists a sample citation.

WGSN: Create an account

Step 1: Open WGSN

Step 2: Click on 'Log In' to create an account

Step 3: Click on 'Create new account'

Step 4: Enter your name and MU email address

Step 5: Check your MU email address for activation email

Step 6: You may now begin downloading reports or saving them to your WSGN account

Step 7: To access your saved reports click on the folder icon to access your 'Spaces'

 

WGSN: Searching for Visual Merchandising trends

As of Spring 2018 WGSN requires students to create a FREE personal account in order to download and save reports.  Below are the steps and benefits of creating a free account.

 

Step 1: In WGSN Click on 'Markets' in the top level menu and select you market area from the dropdown.

Step 2: Narrow your results by 'Visual Merchandising' from the category options (the categories are listed alphabetically so scroll down!). 

 

 

Alternatively you can do a keyword search for your trend are or brand name using the search bar in the top level navigation panel:

 

 

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