Target Market Research: Home

Student are often tasked with identifying the target market of a particular brand.  This is a vital component to consider when designing and advertising products but companies often do not share their target market information with the public so multiple sources must be consulted to get an accurate picture. 

This guide discusses what those resources are and how to locate them.  You should always start by reviewing the information on your brand's website in the 'About us' section, the brand's story section, etc.   These sections will often speak directly to the goals of the designer and is a good starting point for your research.