Target Market Research: Flagship stores

Where your brand has brick and mortar stores can also tell you a lot about their target market.  For example if I have chosen Coach as my brand and I investigate where the main retail locations of Coach are located I can formulate an idea of their target market.  You will have to use a variety of resources to do this.  First identity where the company's capstone stores are, this information should be available on their website.  Then you can use the links below to investigate the consumers of that area to determine average age, sex, education level, household income, etc.